Understanding Open Run
Open run refers to a situation where a show or production does not have a specified end date and continues to run indefinitely. Whether it’s a successful Broadway production, a popular TV series, or a hit movie, open run indicates that the show will continue to be available for viewing without a planned closure.
Benefits of Open Run
One of the main benefits of an open run is the flexibility it offers both producers and audiences. Producers can continue to generate revenue from ticket sales for as long as there is demand, while audiences have the freedom to catch a performance at their convenience.
Examples of Open Run
One notable example of an open run is Andrew Lloyd Webber’s musical ‘The Phantom of the Opera,’ which has been playing on Broadway for over 30 years. Another example is the TV show ‘The Simpsons,’ which has been on the air for more than three decades, with no end in sight.
Case Studies
In 2017, the musical ‘Hamilton’ announced an open run in London’s West End, allowing fans in the UK to experience the acclaimed production without the pressure of a limited engagement. This decision paid off, as ‘Hamilton’ continues to be a hot ticket in London.
Statistics
According to Broadway World, open runs are becoming more common in the entertainment industry, with several successful productions opting to forego closing dates in favor of extended engagements. This trend reflects the changing nature of audience preferences and the evolving business models of the industry.
