Introduction
The phrase “What are those?” has transcended its original context, finding its way into everyday conversations, social media, and pop culture. The term is often used to express curiosity, confusion, or even judgment regarding someone’s attire, particularly footwear. This article explores the origins, significance, and evolution of this catchy phrase.
The Origin of the Phrase
“What are those?” became a viral catchphrase due to a video posted in 2015 where a man humorously confronted a friend about their unusual shoes. The phrase quickly spread across platforms like Twitter and Instagram, turning into memes and catchphrases used widely in various contexts.
Understanding the Cultural Impact
As with many viral phrases, “What are those?” has evolved into a pop culture icon. It is often used in a playful, humorous, or even critical tone, allowing people to express their opinions on fashion and trends. Here’s a closer look at its cultural impact:
- Social Media Growth: Posts featuring the phrase on social media platforms have received millions of likes, shares, and comments, establishing it as a recognizable meme.
- Influence on Fashion: The phrase has made a significant impact on fashion, where individuals often seek to avoid becoming the subject of such commentary.
- Viral Challenges: Several online challenges and trends have been created around this phrase, encouraging people to showcase their own unique footwear for humorous comparison.
Case Studies: Memes and Their Longevity
Memes often fade quickly, but the longevity of “What are those?” is attributed to its adaptability. Here are some prominent case studies that illustrate its staying power:
- The Meme Community: Meme creators have continuously found ways to incorporate the phrase into new formats, often creating remixes that keep the spirit of the original alive.
- Celebrity Usage: Celebrities have adopted the phrase in various forms of media, including movies and interviews, further embedding it in popular culture.
- Brand Collaborations: Some brands have used the phrase in marketing campaigns, connecting with younger demographics and amplifying their reach.
Statistics on Virality
To understand the impact of “What are those?” in numbers, consider the following statistics:
- According to a study by MemeAnalytics, posts related to “What are those?” garnered an average engagement rate of 6.3% across major platforms.
- Over 2 million instances of the phrase have been shared in various forms on Twitter since its inception.
- Fashion-related posts utilizing the phrase have increased by over 150% on Instagram, indicating a growing relevance.
Utilizing the Phrase in Everyday Life
While widely recognized in pop culture, individuals can utilize the phrase in light-hearted, informal settings. Here are some suggestions:
- Casual Conversations: Use the phrase in friendly banter among friends to comment on quirky fashion choices.
- Social Media Posts: Incorporate the phrase into your captions or comments when showcasing unusual or striking styles.
- Fashion Critique: Use it humorously when critiquing fashion trends and choices, lightening the mood in discussions about appearance.
The Future of “What Are Those?”
As language and culture continue to evolve, it’s difficult to predict the long-term future of any phrase, including “What are those?” However, its adaptability suggests that it will remain a relevant colloquialism as long as social media exists. The phrase encapsulates communal humor and judgment within a playful context.
Conclusion
Ultimately, “What are those?” serves as a reflection of societal views on fashion and communication. Its ability to adapt and thrive as a meme underscores the fluidity of language in the digital age, reminding us that even the simplest phrases can carry significant weight and cultural meaning. The phrase encourages us to engage with fashion, humor, and community, all while questioning the significance of self-expression in today’s world.
